Maybe you have been wondering if it is worth it to have good Headshots of your staff. Here are some strong reasons to make sure you do.
Last Winter I had the opportunity to photograph Environmental Headshots of the staff of an Ottawa men’s clothing store. This is not your typical men’s clothing store. The sales people have a clientele and they are counting on repeat business from customers.
This store has used the personal Headshots of their sales people on their website. It serves as a reminder to customers of not only who their sales person is but it creates a feeling about the store. The Headshots feature the sales person AND a short bio. The bio along with that image give you a ‘feeling’ about the business. That’s called branding.
Here are a few solid reasons to have Headshots of your sales people on your website. It also works for all your marketing materials.
1) First Impressions
In business today the first time you meet someone is often not their first impression of you. Thanks to the internet, people will search or look up your name and most likely find a picture of you before they meet you. This happens in business all the time. Chances are, when you meet a new colleague or potential client, they have likely already seen a photo of you online. Having a professional headshot is your chance to make that online first impression a great one!
2) Help Make a Personal Connection
People need to be able to put a face to your name. It just makes it easier when you are talking to someone to know what they look like. It creates an image in your mind. If your business has a website people will want to be able to contact you. Having a headshot along with your name and contact information makes a personal connection. We want that!
If you own a company and have staff, having headshots of everyone will help your clients be able to know who they are talking to when they call. It is an added personal touch that will help you stand out from the crowd.
Perhaps you work for a large company who might not have all its employees’ headshots on their website? You likely still have a LinkedIn profile. Professional headshots are imperative for LinkedIn! LinkedIn is kind of like the professional world’s Facebook. Your profile picture matters.
4) Help make your salespeople memorable
In business, where referrals are important, helping your staff be found, recognized and remembered on your website will bring you business. It also makes your company ‘personal’.
A great Headshot starts with a talk about what you are hoping to have people who see your Headshot think. What is the business or personal brand you want to portray? At Headshotphotos.ca we will work with you to make sure that the Headshot we get of you says what you want it to say. Contact us today right here to provide a custom quote to photograph your staff today.