Does a great headshot really matter headshotphotos.ca ottawa

Does a great Headshot really matter?

Sometimes people ask me does a great HEADshot really matter that much?  I say Hell Yeah! Gayle has a resume writing business.  She gets most of her clients from referral and on-line.  In personal branding on-line there is a sub-conscious ‘split second’ where someone decides whether they ‘like’ you or not.  Not whether you’re a bad person but more…

Headshot of a young man headshotphotos.ca

Today everyone is a brand

One of my favourite marketing minds is Terry O’Reilly of CBC’s Under the Influence.  A recent episode was called Selling Yourself: The Art of Personal Branding. I’ve reached out to Terry and have his permission to paraphrase some of his points from this episode. These days, everyone is a brand. You are unique, you have a…