Does a great headshot really matter? Sometimes people ask me does a great HEADshot really matter that much? I say Hell Yeah! Gayle has a resume writing business. She gets most of her clients from referral and on-line. In personal branding on-line there is a sub-conscious ‘split second’ where someone decides whether they ‘like’ you or not. Not whether…
Do professional sales people need a great Headshot? I received a call from a medical supply company. We’re doing a big trade show in Toronto and we want to personalize our company. Can you do a headshot or two so that we can use it in a brochure we are handing out to visitors ? Yes… that’s…
One of my favourite marketing minds is Terry O’Reilly of CBC’s Under the Influence. A recent episode was called Selling Yourself: The Art of Personal Branding. I’ve reached out to Terry and have his permission to paraphrase some of his points from this episode. These days, everyone is a brand. You are unique, you have a…