Use A Sonic Logo to Increase business revenue
I promised to share with you not only Headshot Photography stories but also my experience in sales and marketing. I listen to at least ten podcasts per week. This interview by Mike Dillard from Self-Made Man, in particular, is very interesting.
Sound plays such an important role in advertising. Radio stations have known this for years when producing commercials. Effective commercials, both on radio and television, have something called a sonic logo.
I’m a Headshot Photographer, Advertising, and Marketing specialist in Ottawa. I create professional Headshots of people that help them and their companies market products to other people. If you think I can help you contact me here.
Here we go:
From Mike Dillard’s Self-Made Man Podcast (with his permission):
There are few things in life that can affect our emotional state more than sound.
The energy that fills your body when your favorite song comes on. The peaceful state of relaxation that comes from the sound of ocean waves. The thrill of a Ferrari’s exhaust that lets you know you’re sitting inside a metal beast with 600 HP. Or the suspense, fear, and anxiety that a few notes can instill during your favorite horror movies.
Sound makes emotion, and when it comes to business, emotion makes the sale.
And yet the vast majority of us ignore sound altogether.
Well, today’s episode with our guest Julian Treasure will change that.
Julian is the Founder of The Sound Agency.
Here is a link to Mike’s Podcast. Enjoy:
