Sometimes people ask me does a great HEADshot really matter that much? I say Hell Yeah!
Gayle has a resume writing business. She gets most of her clients from referral and on-line. In personal branding on-line there is a sub-conscious ‘split second’ where someone decides whether they ‘like’ you or not. Not whether you’re a bad person but more can I trust this person? Does this person look like someone I would trust to work with? Are they capable? Does my HEADshot portray who I want to be in business?
The photo on the right was one that Gayle liked. It was taken a few years ago in her office by a friend. She told me that she hesitated to get a new photo taken because she loved this one so much. It is a great photo of her for sure. BUT it isn’t a great photo to present to potential clients. The homemade photo is blurry and pixelated. The background is pretty busy which draws your eye away from her and it could be brighter.
When you look at the two of these photos which one spells business? Which one is more authoritative and competent looking?
If your current HEADshot is not great it might be costing you business. My job is to get the best photos of you possible in our session. It has to tell potential clients what you are all about in a split second. We will work together to get that great HEADshot of you. If you’re ready to take it to the next level contact me right here. We’re in Ottawa and HEADshots are our speciality.