How to become a Superstar

I got an email today, one of those that you sign up to receive, from Sandy Gallagher from the Proctor Gallagher Institute.  That’s Bob Proctor’s business partner and President of the PG Institute.  I love almost everything that comes out of that website.  Bob Proctor will be well known from the movie ‘The Secret’ and…

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Does a great Headshot really matter?

Does a great headshot really matter? Sometimes people ask me does a great HEADshot really matter that much?  I say Hell Yeah! Gayle has a resume writing business.  She gets most of her clients from referral and on-line.  In personal branding on-line there is a sub-conscious ‘split second’ where someone decides whether they ‘like’ you or not.  Not whether…

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Today everyone is a brand

One of my favourite marketing minds is Terry O’Reilly of CBC’s Under the Influence.  A recent episode was called Selling Yourself: The Art of Personal Branding. I’ve reached out to Terry and have his permission to paraphrase some of his points from this episode. These days, everyone is a brand. You are unique, you have a…